Dené du Randt
Managing Director
As a visionary leader with excellent management skills and a knack for directing company operations in a growth-minded direction, Dené du Randt has been pushing New Earth Machinery into the next phase of operations. Holding several accredited qualifications in various faculties at the University of Cape Town, most recently being in Import and Export Logistics and Executive Sales Management. With over 12 years of experience in the Earthmoving industry, Dené expanded New Earth Machinery globally within one year of operation.
Currently operating in numerous countries such as various African countries, United Arab Emirates, United States of America, Australia, various European countries and Saudi Arabia.
“I am well-known for my insistence on understanding every part of what a company does and how it operates, made possible by my drive to learn and ability to quickly integrate new concepts. I hope to continue expediting company development in the future.”
Willem holds 21 years of experience in the earthmoving industry. From rebuilding machines and components, to sourcing the right equipment for your needs.
“My strongest asset is my ability to build and maintain relationships. I have developed a long list of employers and businesses who turn to me when they need insight and guidance in the earthmoving industry.
I am now utilising my strong relationships and expertise to connect the parts and components industries throughout the world. Currently specialising in international sales and trade in both machinery and component sales.”
Willem du Randt
Managing Director
Curtis Brown
Managing Director
Curtis is an accomplished, results-driven sales professional offering over eight years of progressive sales experience. Proficient in consultative selling across various platforms, managing and building client relationships and consistent goal attainment.
“I love being a member of a high-performing team. If we work together, we are going to have fun along the way. I believe in taking the seriously but nor taking myself too seriously. I believe that laughter creates a strong connection. I believe that a stranger is just someone you have not met yet.
I believe feedback is a gift and I am thankful for every ounce I’ve received. I am highly competitive but don’t revel in others’ losses.
We only control two things in life: our attitude and our activities and I work at a consistent high pace with positivity every day.”
Adriaan is an Experienced International Sales Specialist with a proven track record in driving global sales of parts and machinery in the earthmoving and heavy equipment industry. Skilled in developing strategic partnerships, identifying new market opportunities, and delivering tailored solutions to clients worldwide.
He is adept at negotiating contracts, managing international logistics, and ensuring compliance with global trade regulations. Known for building strong client relationships and providing technical expertise on product specifications and applications.
Adriaan is passionate about expanding market presence and achieving sustained business growth in competitive international environments.
Adriaan Booysen
International Sales Specialist